Michael Day
My Work
A portfolio of my work showcasing a diverse selection of work that highlights my expertise in content and creative strategy. With a strong focus on content marketing, I blend engaging graphics, written content, captivating video, and stunning photography to create impactful narratives. Explore my projects and discover how I can bring your vision life!
Hornby Model Railways 2025 Content Marketing Strategy
Leading the Content Strategy for all Digital Content across websites, Meta and PPC.
Focus on creating content for aquisition across all digital touchpoints and ensuring that customer journey form top to bottom of the marketing funnel is as smooth as possible.
Hornby Hobbies - 2024 Black Friday
Brief: To create graphics for across all Hornby Hobbies brands both online and offline for our 2024 Black Friday promotions.
Goal: Ensure that all message and style was aligned across brands to enhance marketing activity and encourage sales.
Deliverables: National Advertising, Meta & PPC Content, Online Assets
Outcome: Most successful Black Friday campaign to date increasing traffic of new users XX% and increasing revenue during the promotions by XX% vs the previous year.
Hornby Hobbies Christmas 2024
Leading the 2024 Christmas Cross Brand Creative project to drive new user aquisition to our webstie and encourage sales during peak.
Goal: To drive increase traffic to our website during the peak sales period and create brand awareness offline.
Deliverables: National Print Advertising, OOH Ads, Online Creative Assets.
Hornby Hobbies - YouTube Stratetgy
Leading the overall YouTube strategy across all Hornby Hobbies Brands to drive engagement, acquisition and revenue.
178.8K Subscribers
43.4m+ Views
Stanley Gibbons x Hornby Hobbies
Brief: To create graphics for a cross over event for both Hornby Hobbies and Stanley Gibbons.
Goal: To encourage high footfall on the iconic strand whilst creating brand awareness for the Hornby Hobbies brands.
Deliverables: In Store POS, Online Assets, Social Assets
Pocher - Branding
Brief: Create Brand Guidelines for the Pocher brand.
Goal: Reintroducing the Pocher brand as a high end model kit for enthusiasts.
Deliverables: Brand Guidelines, Tone and Style, Social guidelines, Content Strategy
In House Creative Studio
Leading the in house studio to create product photography across all Hornby Hobbies brand.
Showcasing our products across all websites and introducing lifestyle photograpahy to our asset library.
Implementing a state of the art DAM to provide retail partners access to assets in one single source.